Privacy policy

Privacy Policy

Effective Date: June 25, 2020

Last Updated: June 25, 2025

FYB - Fuel Your Body – Healthy Meal Delivery Inc. ("FYB", "we", "us", or "our") is committed to safeguarding your privacy and complying with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and provincial privacy laws in Prince Edward Island and New Brunswick.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from https://www.eatfyb.ca (the "Site").

1. Information We Collect

Personal Information includes data that can identify you, such as:

  • Name, billing and shipping addresses, email address, and phone number;

  • Payment information (e.g., credit/debit card details);

  • Account details (e.g., username, password);

  • Order and transaction history;

  • Communication history with our customer service team;

  • Device and browsing data, including IP address, browser type, time zone, cookie identifiers, page interactions, and referral URLs.

2. How We Collect It

We collect your information:

  • Directly from you when you use the Site, place an order, or subscribe to email marketing;

  • Automatically via cookies, web beacons, pixels, log files, and other tracking technologies;

  • From Shopify (our e-commerce platform), email services, analytics providers (Google Analytics), and advertising platforms (Meta Ads/Facebook, Google Ads);

  • From publicly available sources or marketing partners.

3. How We Use Your Personal Information

We may use your information to:

  • Process and fulfill orders, payments, returns, and customer service requests;

  • Send order confirmations, shipping updates, and other transactional emails;

  • Provide account access and support personalized shopping experiences;

  • Display targeted ads through platforms like Google Ads, Meta Ads (Facebook/Instagram), and other remarketing tools;

  • Improve our website, marketing efforts, and customer experience;

  • Send promotional materials (opt-in only; unsubscribe at any time);

  • Comply with legal and regulatory obligations;

  • Prevent fraud and secure the Site.

4. Email Marketing & Consent

Customers may voluntarily provide consent to receive marketing communications via:

  • Opt-in boxes at checkout (pre-checked, editable);

  • Newsletter sign-up forms;

  • Abandoned cart notifications (with provided contact info).

You may opt out at any time via the unsubscribe link or by contacting us. We comply with Canada’s Anti-Spam Legislation (CASL).

5. Use of Shopify

Our Site is hosted by Shopify Inc., which processes data in accordance with its Privacy Policy. Shopify may collect, use, and share customer data across its platform to enhance service delivery, including marketing and analytics tools.

For more about your rights and Shopify’s use of personal data, visit the Shopify Consumer Privacy Portal.

6. Third-Party Tools & Advertising

We use:

  • Google Analytics to understand site traffic and visitor behavior;

  • Google Ads and Meta Ads (Facebook/Instagram) to deliver personalized advertising based on your browsing behavior and interactions with our Site;

  • Klaviyo for email marketing and abandoned cart emails.

You may opt out of behavioral ads by visiting:

7. Data Sharing and Disclosure

We may share your personal data with:

  • Shopify and integrated service providers (e.g., payment processors, email vendors, logistics);

  • Advertising and analytics partners (e.g., Meta, Google);

  • Government agencies or legal authorities when required by law;

  • Affiliates or business partners (subject to privacy safeguards);

  • A third party in the event of a merger, acquisition, or sale of assets.

We never sell your personal data.

8. International Data Transfers

We may store or process your data in Canada, the United States, or other jurisdictions. Transfers outside of Canada or the EU will follow lawful mechanisms such as Standard Contractual Clauses.

9. Data Security & Retention

We take industry-standard security measures, including SSL encryption and secure third-party integrations, but cannot guarantee absolute security.

Your personal data is retained only as long as needed for:

  • Order fulfillment and account management;

  • Legal and regulatory compliance;

  • Dispute resolution and fraud prevention.

10. Your Rights (Canada Residents)

You have the right to:

  • Access your personal information;

  • Request corrections or deletion;

  • Withdraw marketing consent at any time;

  • File a complaint with the Privacy Commissioner of Canada.

To exercise any of the above rights, contact us at info@eatfyb.ca.

11. Children’s Privacy

We do not knowingly collect or solicit personal data from individuals under the age of 18. Parents or guardians who believe their child has provided us with personal data may contact us to request deletion.

12. External Links

This Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies before interacting with them.

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date at the top reflects the latest revision. Continued use of the Site confirms your acceptance of these terms.

14. Contact Information

Privacy Officer
FYB - Fuel Your Body – Healthy Meal Delivery Inc.
📧 info@eatfyb.ca
📍 Prince Edward Island, New Brunswick
📞 902-394-5561